商務談判實例（七）

Botany Bay是家生產高科技醫療用品的公司。其產品“病例磁盤”可儲存個人病例；資料取用方便，真是達到“一盤在手，妙用無窮”的目的。此產品可廣泛使用于醫院、養老院、學校等。因此Pacer有意爭取該產品軟硬件設備的代理權。以下就是Robert與Botany Bay的代表，Mark Davis，首度會面的情形：

　　M： Mr. Liu， total sales onthe Medic-Disk were U.S.$ 100，000 last year， through our agent in Hong Kong.

　　R： Our research shows most of your sales， are made in the Taipei area. Your agent has only been able to target the Taipei market（把……作為目標市場）。

　　M： True， but we are happy with the sales. It's a new product. How could you do better？

　　R： We're already well-established in the medical products business. The Medic-Disk would be a good addition to our product range.

　　M： Can you tell me what your sales have been like in past years？

　　R： In the past three years， our unit sales have gone up by 350 percent； profits have gone up almost 400 percent.

        M： What kind of distribution capabilities（分銷能力）do you have？

　　R： We have salespeople in four major areas around the island， selling directly to customers.

　　M： What about your sales？

　　R： In terms of unit sales， 55 percent are still from the Taipei area. The rest comes from the Kaohsiung， Taichung， and Tainan areas. That's a great deal of untapped market potential（未開發的市場潛力）， Mr. Davis

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